The September ‘09 issue of Harper’s Bazaar is supposed to include an article on the so called “liquid facelift.”  If you’re not familiar with the term, it refers to soft tissue augmentation with dermal fillers and Botox cosmetic.  They say the  goal is to achieve results that are similar to surgery. Yet the results are said to be “typically more subtle than surgery.”

Perhaps it’s important to (briefly) note that a surgical facelift tightens tissues of the lower face, while soft tissue augmentation restores volume, and Botox relaxes wrinkles.

Despite those apparent inconsistencies, the topic is getting lots of media attention: Harper’s Bazaar is the latest to pick it up and interview some of the physicians that say they’re doing liquid face lifts.  The Best Beauty section of their September issue includes before and after pictures and a discussion of professional techniques for administering injectables.  The magazine’s website also has a decent article with some facts and figures about some of the best wrinkle fillers.

Apparently, a liquid facelift isn’t exactly a “touch up” here and there, but a series of several injections.  According to the authors at Harper’s, you can expect to pay somewhere in the neighborhood of $4000.  A Florida dermatologist by the name of Dr. Fredric Brandt explains, “I resuspend the face with Botox, lifting up the brows, neck, jawline, and tip of the nose and then fill in and replace volume around the eyes and cheeks.”

The liquid facelift has also been featured on The Doctors (NBC), Rachel Ray Show, New Beauty Magazine, Dr. 90210, FOX News, Cosmetic Surgery Times, and more exposure is said to be in the works.