An Ohio news station called Local 12 recently aired a story investigating a procedure known as the “Botox-Breast Lift,” which is said to be a “cheap” alternative to mastopexy, i.e. breast lift surgery.

The theory behind this procedure posits that Botox injections can relax muscles and affect a woman’s posture in such a way that simulates lifting of the breasts.  Although the breast lift is popular and effective, and Botox offers a relatively easy fix for wrinkles, the so-called Botox Breast Lift is not a cost effective cosmetic treatment people should consider.

Reporter Liz Bonis asks Dr. Mark Mandell-Brown about the procedure and he says the basic sales pitch is, “rather than spending four or five or ten thousand dollars on a breast lift, lets do $200-$300 of botox.”

Are we just throwing away the 300 dollars then? Boniz Asks.

“Yes.”

Is there any research to support that this would be even remotely effective?

“No. In reality, the tissue’s too heavy for that to happen.”