At a red carpet Hollywood event March 27th, Brooke Shields, Mandy Moore, Marisa Tomei, and other big name celebrities were in attendance to support Allergan’s new Latisse Wishes campaign.

The campaign aims to raise money for the Make-A-Wish foundation, and will generate interest in Allergan’s new eyelash enhancement drug. A $500,000 initial contribution to Make-A-Wish was announced at the event.

Latisse is the first drug to be approved by the FDA for the treatment of hypotrichosis (inadequate eyelashes). When applied to the base of the upper eyelids, it stimulates the growth of thicker, darker lashes.

Beauty expert and participant, Anastasia Soare, enthusiastically expressed her support, saying “I constantly work to help make women’s beauty wishes come true, and now we can help children’s wishes come true through the LATISSE™ Wishes campaign.”

It isn’t a mere coincidence that the Make-A-Wish foundation was the chosen beneficiary; the superstitious tradition of “blowing on an eyelash to make a wish come true” provides a clever marketing strategy, now backed by philanthropy.

Allergan is encouraging consumers to help increase the donation amount by visiting www.Latisse.com and registering their support. From now until the end of the year, the company will donate 5 dollars for each new registration, up to one million dollars.

Latisse is now available at our office in Tulsa; give us a call for more information.