As surgeons offer specials and baby boomers consider the possibility of looking better to enhance their prospects, the business of cosmetic surgery will begin to make a strong comeback, says a recent LA Times article.

For cosmetic surgeons in Oklahoma and elsewhere, the past year has been less than ideal, leading many practices to offer incentives.  A fellow cosmetic surgeon in Rancho Cucamonga, California Dr. Jacob Haiavy explains it as such:

“We used to give discounts on multiple procedures anyway, but we took it to the next level at the beginning of the year.  It’s tough because 90% of what we do is elective. People have been more scrutinizing and resistant to spending money.”

But according to American Academy of Cosmetic Surgery president-elect Mark Berman, a large part of  the U.S. economy “moves with the baby boom,” so if boomers grow dissatisfied with their appearance, surgeons will see an increase in business – even in a down economy.  Also, the international research group Freedonia has predicted an 8.5 percent growth rate in demand for cosmetic procedures throughout the next three years.

When times are especially unpredictable, non-surgical enhancements like Botox, fillers, and chemical peels are very popular choices for “freshening up” your look, but they often can’t produce the more dramatic cosmetic change a patient may want or need.

Our patients have definitely appreciated the specials we’ve offered at Tulsa Surgical Arts.  While they have really helped us weather the sluggish market conditions, people who need more done – perhaps liposuction, breast augmentation, or a facelift – may not want to wait any longer. If they can afford surgery, now is a good time because prices are a bit lower than in previous years and financing is still available.